Our Modular Training Concept for Sales and Communication

We move beyond rigid programmes with a flexible, modular system built around your business needs.

Our Approach

Instead of working with off-the-shelf programmes, we rely on a clearly defined set of specialised training modules. These modules can be combined and deepened in a focused way – depending on objectives, business context and level of experience.

Each module addresses specific challenges in sales and client communication. These include, for example:

- Value Selling

- Buyer behaviour and decision psychology

- Conversation management in complex situations

- Strategic questioning and Story Telling

- Unspoken dynamics in negotiations

Together, we define priorities and develop a tailored training concept. This ensures your teams invest their time in the competencies that drive measurable progress.

What you can expect

Partnership

We work and develop solutions together with you. This means a shared analysis of your challenges, open dialogue about goals and expectations, and adjustments throughout the process. Your business expertise combined with our experience – that is the foundation of lasting results.

Relevance

No theoretical case studies or PowerPoint marathons. We work with real situations from your sales environment. Your teams practise concrete scenarios, receive direct and individual feedback and develop solutions they can apply the next day. Learning by doing, not by listening.

Green sticky notes on a window represent a brainstorming session for project planning, emp

Participant Benefits

What do your employees gain? Practical tools for difficult client conversations, greater confidence in negotiations, and techniques for value-based argumentation. But also: confidence built through practice, and the assurance that they can influence outcomes even in demanding situations.

Organisational Benefits

Teams that perform convincingly under pressure. Greater confidence in challenging sales situations and complex negotiations. Sales conversations on equal footing with demanding clients. And strengthened capabilities that enable your people to act effectively over the long term.

Delivery Formats

On-Site Workshops

The traditional format—and still an excellent choice when it comes to interactive exchange, exploring topics in depth, delivering personal feedback, or developing a shared understanding within your team.

Online

Perfect for knowledge transfer and conceptual content, as well as for preparation work, follow-up sessions, individual coaching, and working with smaller teams.

Coaching & Follow-up

Individual support following the training to reinforce learning and translate it into practice. This includes role-playing exercises, targeted preparation (for individuals or teams) for negotiations and high-stakes conversations.

Hybrid

A blend of different training formats. What applies here as well: working in close alignment with you and achieving effective results for you and your team is our top priority.

Selected Partnerships

Client Voices

The approach won us over from day one: he showed genuine interest in who we are as a company, in our culture and our values. He custom-designed the presentation training specifically for us, adapting it to our development situation, our specific needs, and our cultural particularities. We purchase very few trainings externally—when we do, the added value has to be unmistakably clear. With Thomas Neulinger, there's absolutely no doubt

Eva Leitner

Senior VP Human Resources Europe

You don't need training that doesn't work? Neither do we. Let's find out if our approach fits your challenges.

Get in Touch